10 reasons why video is an important part of your Online Marketing Strategy

10 reasons why video is an important part of your Online Marketing Strategy

Google loves videos, they help your website rank better in a Google search and your Google Places listing dominate local searches! Because they now own YouTube Google integrates videos in many programmes.
Videos can be geotagged, to give them more local search relevance, which is important for the search engines.
Video marketing is one of the most potentially viral marketing methods you can use. With Facebook, Twitter, and Youtube, your video can be shared many times by a large group of people.
A video email will more likely be watched. Be aware of the importance of having video links only, preferably on a signature.
Video gets your message across faster, clearer and more effectively. Video uses more of your prospects senses and required less effort to assimulate the information. Most people would rather watch a video than have to read.
Communication is 7% Words, 38% Voice and 55% Body Language. Video gives you all three!
Video gives genuine social proof - especially quality, professional, authentic testimonial videos! When people see genuine satisfied customers, it adds another dimension to the communication that goes well beyond words.
Video allows you to talk directly to your prospects - a real person taking to another human - building trust and rapport. Trust is a very important part of business-client relationships and starts with that first impression.
Video decreases your website bounce rate (where visitors click onto your website then click out of it almost immediately) - people visiting your website will stay longer if they watch a video.
Video can create a professional, up to date image for your company, and quality video implies a quality product and service.